Using the Cross Domain Rel=Canonical to Maximize the SEO Value of Cross-Posted Content – Whiteboard Friday

Posted by randfish Same content, different domains? There’s a tag for that. Using rel=canonical to tell Google that similar or identical content exists on multiple domains has a number of clever applications. You can cross-post content across several domains that you own, you can benefit from others republishing your own content, rent or purchase content Read more about Using the Cross Domain Rel=Canonical to Maximize the SEO Value of Cross-Posted Content – Whiteboard Friday[…]

Reading Between the Lines: A 3-Step Guide to Reviewing Web Page Content

Posted by Jackie.Francis In SEO, reviewing content is an unavoidable yet extremely important task. As the driving factor that brings people to a page, best practice dictates that we do what we can to ensure that the work we’ve invested hours and resources into creating remains impactful and relevant over time. This requires occasionally going Read more about Reading Between the Lines: A 3-Step Guide to Reviewing Web Page Content[…]

The 2018 Local SEO Forecast: 9 Predictions According to Mozzers

Posted by MiriamEllis It’s February, and we’ve all dipped our toes into the shallow end of the 2018 pool. Today, let’s dive into the deeper waters of the year ahead, with local search marketing predictions from Moz’s Local SEO Subject Matter Expert, our Marketing Scientist, and our SEO & Content Architect. Miriam Ellis, Dr. Peter Read more about The 2018 Local SEO Forecast: 9 Predictions According to Mozzers[…]

New Research: 35% of Competitive Local Keywords Have Local Pack Ads

Posted by Dr-Pete Over the past year, you may have spotted a new kind of Google ad on a local search. It looks something like this one (on a search for “oil change” from my Pixel phone in the Chicago suburbs): These ads seem to appear primarily on mobile results, with some limited testing on Read more about New Research: 35% of Competitive Local Keywords Have Local Pack Ads[…]

Diagnosing Why a Site’s Set of Pages May Be Ranking Poorly – Whiteboard Friday

Posted by randfish Your rankings have dropped and you don’t know why. Maybe your traffic dropped as well, or maybe just a section of your site has lost rankings. It’s an important and often complex mystery to solve, and there are a number of boxes to check off while you investigate. In this Whiteboard Friday, Read more about Diagnosing Why a Site’s Set of Pages May Be Ranking Poorly – Whiteboard Friday[…]

Rewriting the Beginner’s Guide to SEO, Chapter 1: SEO 101

Posted by BritneyMuller Back in mid-November, we kicked off a campaign to rewrite our biggest piece of content: the Beginner’s Guide to SEO. You offered up a huge amount of helpful advice and insight with regards to our outline, and today we’re here to share our draft of the first chapter. In many ways, the Read more about Rewriting the Beginner’s Guide to SEO, Chapter 1: SEO 101[…]

A Look Back at a Great 2017: 5 Major Moz Product Investments and a Sneak Peek Into 2018

Posted by adamf It’s hard to believe that 2017 is already past. We entered the year with big ambitions and we’ve made some great strides. As has become tradition, I’ve compiled a rundown of some of the most interesting updates that you may have seen (or missed) this past year. We’ve intentionally focused on significant Read more about A Look Back at a Great 2017: 5 Major Moz Product Investments and a Sneak Peek Into 2018[…]

How to Face 3 Fundamental Challenges Standing Between SEOs and Clients/Bosses

Posted by sergeystefoglo Every other year, the good people at Moz conduct a survey with one goal in mind: understand what we (SEOs) want to read more of. If you haven’t seen the results from 2017, you can view them here. The results contain many great questions, challenges, and roadblocks that SEOs face today. As Read more about How to Face 3 Fundamental Challenges Standing Between SEOs and Clients/Bosses[…]

What Does It Mean to “Write for SEO” in 2018? – Whiteboard Friday

Posted by randfish “Those who do not learn from history are doomed to repeat its mistakes” — it’s a quote that’s actually quite applicable when it comes to writing for SEO. Much of the advice given to copywriters, journalists, editors, and other content creators for SEO writing is dangerously out of date, leaning on practices Read more about What Does It Mean to “Write for SEO” in 2018? – Whiteboard Friday[…]

How to Earn More Links and Social Shares: Insights From 759 Content Marketing Campaigns

Posted by kerryjones Is there a formula for wildly successful content marketing campaigns? It’s a question we ponder a lot at the Fractl office. We do have our own tried-and-true formula that we continually tweak based on our observations of what does and doesn’t succeed. To help us spot trends that shape this formula, we Read more about How to Earn More Links and Social Shares: Insights From 759 Content Marketing Campaigns[…]