What Do Google’s New, Longer Snippets Mean for SEO? – Whiteboard Friday

Posted by randfish Snippets and meta descriptions have brand-new character limits, and it’s a big change for Google and SEOs alike. Learn about what’s new, when it changed, and what it all means for SEO in this edition of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new Read more about What Do Google’s New, Longer Snippets Mean for SEO? – Whiteboard Friday[…]

Don’t Be Fooled by Data: 4 Data Analysis Pitfalls & How to Avoid Them

Posted by Tom.Capper Digital marketing is a proudly data-driven field. Yet, as SEOs especially, we often have such incomplete or questionable data to work with, that we end up jumping to the wrong conclusions in our attempts to substantiate our arguments or quantify our issues and opportunities. In this post, I’m going to outline 4 Read more about Don’t Be Fooled by Data: 4 Data Analysis Pitfalls & How to Avoid Them[…]

Designing a Page’s Content Flow to Maximize SEO Opportunity – Whiteboard Friday

Posted by randfish Controlling and improving the flow of your on-site content can actually help your SEO. What’s the best way to capitalize on the opportunity present in your page design? Rand covers the questions you need to ask (and answer) and the goals you should strive for in today’s Whiteboard Friday. Click on the Read more about Designing a Page’s Content Flow to Maximize SEO Opportunity – Whiteboard Friday[…]

The Complete Guide to Direct Traffic in Google Analytics

Posted by tombennet When it comes to direct traffic in Analytics, there are two deeply entrenched misconceptions. The first is that it’s caused almost exclusively by users typing an address into their browser (or clicking on a bookmark). The second is that it’s a Bad Thing, not because it has any overt negative impact on Read more about The Complete Guide to Direct Traffic in Google Analytics[…]

How to Write Marketing Case Studies That Convert

Posted by kerryjones In my last post, I discussed why your top funnel content shouldn’t be all about your brand. Today I’m making a 180-degree turn and covering the value of content at the opposite end of the spectrum: content that’s directly about your business and offers proof of your effectiveness. Specifically, I’m talking about Read more about How to Write Marketing Case Studies That Convert[…]

Knowledge Graph Eats Featured Snippets, Jumps +30%

Posted by Dr-Pete Over the past two years, we’ve seen a steady and substantial increase in Featured Snippets on Google SERPs. In our 10,000-keyword daily tracking set, Featured Snippets have gone from about 5.5% of queries in November 2015 to a recent high of just over 16% (roughly tripling). Other data sets, with longer tail Read more about Knowledge Graph Eats Featured Snippets, Jumps +30%[…]

Geomodified Searches, Localized Results, and How to Track the Right Keywords and Locations for Your Business – Next Level

Posted by jocameron Welcome to the newest installment of our educational Next Level series! In our last episode, our fearless writer Jo Cameron shared how to uncover low-value content that could hurt your rankings and turn it into something valuable. Today, she’s returned to share how to do effective keyword research and targeting for local Read more about Geomodified Searches, Localized Results, and How to Track the Right Keywords and Locations for Your Business – Next Level[…]