Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together – Whiteboard Friday

Posted by randfish Have your headlines been doing some heavy lifting? If you’ve been using one headline to serve multiple audiences, you’re missing out on some key optimization opportunities. In today’s Whiteboard Friday, Rand gives you a process for writing headlines for SEO, for social media, and for your website visitors — each custom-tailored to Read more about Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together – Whiteboard Friday[…]

Do iPhone Users Spend More Online Than Android Users?

Posted by MartyMeany Apple has just launched their latest flagship phones to market and later this year they’ll release their uber-flagship: the iPhone X. The iPhone X is the most expensive iPhone yet, at a cool $999. With so many other smartphones on the market offering similar functionality, it begs the question: Do iPhone users Read more about Do iPhone Users Spend More Online Than Android Users?[…]

How to Turn Low-Value Content Into Neatly Organized Opportunities – Next Level

Posted by jocameron Welcome to the newest installment of our educational Next Level series! In our last post, Brian Childs offered up a beginner-level workflow to help discover your competitor’s backlinks. Today, we’re welcoming back Next Level veteran Jo Cameron to show you how to find low-quality pages on your site and decide their new Read more about How to Turn Low-Value Content Into Neatly Organized Opportunities – Next Level[…]

Listen to MozPod, the Free SEO Podcast from Moz

Posted by BrianChilds We’re marketers. We know from firsthand experience that there aren’t enough hours in the day to do everything that needs to get done. And that’s even more true once you commit to leveling up and learning new skills. The learning curve for developing digital marketing skills can be steep, and staying informed Read more about Listen to MozPod, the Free SEO Podcast from Moz[…]

Yes, Competitors Can Edit Your Listing on Google My Business

Posted by JoyHawkins I decided to write this article in response to a recent article that was published over at CBSDFW. The article was one of many stories about how spammers update legitimate information on Google as a way to send more leads somewhere else. This might shock some readers, but it was old news Read more about Yes, Competitors Can Edit Your Listing on Google My Business[…]

Getting SEO Value from rel=”nofollow” Links – Whiteboard Friday

Posted by randfish Plenty of websites that make it easy for you to contribute don’t make it easy to earn a followed link from those contributions. While rel=nofollow links reign in the land of social media profiles, comments, and publishers, there’s a few ways around it. In today’s Whiteboard Friday, Rand shares five tactics to Read more about Getting SEO Value from rel=”nofollow” Links – Whiteboard Friday[…]

New Findings Show Google Organic Clicks Shifting to Paid

Posted by Brian_W On the Wayfair SEO team, we keep track of our non-branded click curves: the average click-through rate (CTR) for each ranking position. This helps us accurately evaluate the potential opportunity of keyword clusters. Over the last two years, the total share of organic clicks on page one of our e-commerce SERPs has Read more about New Findings Show Google Organic Clicks Shifting to Paid[…]

Special Notes for SABs Amid Decreased Local Search Visibility

Posted by MiriamEllis One of the most common complaints I hear from service area business owners, like plumbers, locksmiths, and housekeepers, is that Google has always treated them as an afterthought. If you’re in charge of the digital marketing for these business models, it’s vital to understand just how accurate this complaint is so that Read more about Special Notes for SABs Amid Decreased Local Search Visibility[…]

Paid Social for Content Marketing Launches – Whiteboard Friday

Posted by KaneJamison Stuck in a content marketing rut? Relying on your existing newsletter, social followers, or email outreach won’t do your launches justice. Boosting your signal with paid social both introduces your brand to new audiences and improves your launch’s traffic and results. In today’s Whiteboard Friday, we’re welcoming back our good friend Kane Read more about Paid Social for Content Marketing Launches – Whiteboard Friday[…]