Why learn digital marketing skills

You have so many reasons as to why you should choose a career in digital marketing. Digital marketing is among the careers which have plenty of rooms for the techs, business people and creative. There are very many avenues which you can follow; it is advisable that one follows one or even two things which Read more about Why learn digital marketing skills[…]

How marketers can produce content that keeps up with the pace of personalization

An Adobe study found that more than half of marketers find it difficult to personalize content at scale. Here’s how you can ease the burden. Personalization campaigns require content. Lots of it. So much, in fact, that earlier this month, Adobe released a study that showed that marketers are struggling to develop enough content to Read more about How marketers can produce content that keeps up with the pace of personalization[…]

Instagram outshines Snapchat as teens’ preferred social media platform, Piper Jaffray says

Just 28% of teens reported using Facebook, down from more than 40% two years ago, according to the semi-annual survey of teen preferences. Dive Brief: Eighty-five percent of teens report using Instagram at least once a month, outpacing Snapchat at 84%, according to CNBC’s reporting on Piper Jaffray’s “Taking Stock With Teens” survey. Among the Read more about Instagram outshines Snapchat as teens’ preferred social media platform, Piper Jaffray says[…]

Google: Word Count, Link Count, Anchor Text Ratios Are Not Indicative Of Quality

Google’s John Mueller responded on Twitter saying that word counts, anchor texts to word rations, number of backlinks, number of external links, the percentage of anchor text and so on is not “indicative of quality.” Here is the tweet and John’s response. None of those numbers are indicative of quality. — ð John ð (@JohnMu) Read more about Google: Word Count, Link Count, Anchor Text Ratios Are Not Indicative Of Quality[…]

How We Got a 32% Organic Traffic Boost from 4 On-Page SEO Changes [Case Study]

User-generated content and long-tail organic traffic is what has built our business and community over the last 12+ years. But what happens if you wake up one day and realize that your growth has suddenly stopped? This is what happened to us back in November 2012. In this case study, I’ll highlight two of our Read more about How We Got a 32% Organic Traffic Boost from 4 On-Page SEO Changes [Case Study][…]

The 40-point SEO checklist for startups

Whether you are in the process of taking your startup site public or honing your on-site search engine optimization (SEO) post-launch, it’s important to have a process in place to make sure you aren’t missing anything. To that end, we’ve collected 40 factors we recommend incorporating into your checklists and processes to ensure that your Read more about The 40-point SEO checklist for startups[…]

The Bot Plan: Your Guide to Making Conversations Convert

Posted by purna_v Let’s start off with a quick “True or False?” game: “By 2020, the average person will have more conversations with their bot than with their spouse.” True, or false? You may be surprised to learn that speaking more with bots than our spouse is precisely what Gartner is predicting. And when Facebook’s Read more about The Bot Plan: Your Guide to Making Conversations Convert[…]

How to View and Delete Your Location History in Google Maps

It can be quite jarring to see just how much location information we’re happily sharing with Google. Google’s Timeline feature makes it easy to see all this information at a glance, as well as turn off location-saving features and download a copy of all your Maps data. How to See Saved Location Data in Google Maps Read more about How to View and Delete Your Location History in Google Maps[…]

Google launches Outstream Ads to boost video reach beyond YouTube

AdWords advertisers just got a brand-new video ad option for their arsenal. The new format, Outstream Video Ads, will operate on mobile devices across Google video partner mobile sites and apps. Unlike TrueView in-stream ads or Bumper ads, the new Outstream Video Ads won’t require placement within a YouTube video. This is a fundamental change, Read more about Google launches Outstream Ads to boost video reach beyond YouTube[…]

Useful Tips for Better Google Searches in 2018

Google is a search engine that millions of people around the world use day in day out for various reasons, such as research for business people and students, entertainment amongst other reasons. To fully utilize Google searches, different essential tips ought to be at your fingertips. Outlined below are a few tips by Redshed. Tabs: Read more about Useful Tips for Better Google Searches in 2018[…]