All posts by Devraj.

A favicon is worth a thousand keywords

SEOs predictably unhappy about shrinking distinction between paid and organic mobile search results — and, they’re not wrong. Last week, Google began rolling out some mobile search redesigns — namely, a new black label for ads and…

Why learn digital marketing skills

You have so many reasons as to why you should choose a career in digital marketing. Digital marketing is among the careers which have plenty of rooms for the techs, business people and creative. There…

How marketers can produce content that keeps up with the pace of personalization

An Adobe study found that more than half of marketers find it difficult to personalize content at scale. Here’s how you can ease the burden. Personalization campaigns require content. Lots of it. So much, in…

Instagram outshines Snapchat as teens’ preferred social media platform, Piper Jaffray says

Just 28% of teens reported using Facebook, down from more than 40% two years ago, according to the semi-annual survey of teen preferences. Dive Brief: Eighty-five percent of teens report using Instagram at least once…

Google: Word Count, Link Count, Anchor Text Ratios Are Not Indicative Of Quality

Google’s John Mueller responded on Twitter saying that word counts, anchor texts to word rations, number of backlinks, number of external links, the percentage of anchor text and so on is not “indicative of quality.”…

How We Got a 32% Organic Traffic Boost from 4 On-Page SEO Changes [Case Study]

User-generated content and long-tail organic traffic is what has built our business and community over the last 12+ years. But what happens if you wake up one day and realize that your growth has suddenly…

The 40-point SEO checklist for startups

Whether you are in the process of taking your startup site public or honing your on-site search engine optimization (SEO) post-launch, it’s important to have a process in place to make sure you aren’t missing…

The Bot Plan: Your Guide to Making Conversations Convert

Posted by purna_v Let’s start off with a quick “True or False?” game: “By 2020, the average person will have more conversations with their bot than with their spouse.” True, or false? You may be…

How to View and Delete Your Location History in Google Maps

It can be quite jarring to see just how much location information we’re happily sharing with Google. Google’s Timeline feature makes it easy to see all this information at a glance, as well as turn off…

Google launches Outstream Ads to boost video reach beyond YouTube

AdWords advertisers just got a brand-new video ad option for their arsenal. The new format, Outstream Video Ads, will operate on mobile devices across Google video partner mobile sites and apps. Unlike TrueView in-stream ads…