Google AdWords To Crack Down On Ticket Resellers

Google announced they have a new AdWords policy around ticket resellers. Specifically they now “require all event ticket resellers to be certified and to radically increase their transparency.” Google laid out these specific requirements:

  • Not imply that they are a primary marketplace
  • Prominently disclose themselves as a ticket reseller/secondary marketplace
  • Prominently disclose that prices may be above face value
  • Provide the total and breakup of the price across fees and taxes before requiring payment information
  • Prominently provide the face value of the tickets being sold in the same currency (this will be required starting in March 2018)

The specific details can also be found on this help document that says you can apply for certification over here.

I never go to see entertainment, so I have no frame of reference as a searcher if this was a big deal but I guess it was.

Forum discussion at Twitter.

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