Google AdSense In-Feed Ads Now Can Use Machine Learning

Google announced improvements to their native ads solution for In-feed ads. Now through machine learning, you can let Google figure out the fonts, colors, and styles of the in-feed ads based on Google figuring out how it will look best on your site and perform best on your site.

Google said:

Now we’ve brought the power of machine learning to In-feed ads, saving you time. If you’re not quite sure what fonts, colors, and styles will work best for your site, you can let Google’s machine learning help you decide.

You do not have to have Google do this, it is an optional feature, so only if you are super lazy or you want to see if Google can do better.

To make this happen:

  1. Create a new Native In-Feed ad and select “Let Google suggest a style.” 
  2. Enter the URL of a page with a feed you’d like to monetize. AdSense will scan your page to find the best placement. 
  3. Select which feed element you’d like your In-feed ad to match.
  4. Your ad is automatically created – simply place the piece of code into your feed, and you’re done! 

Forum discussion at WebmasterWorld.

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