Facebook Demotes Posts That Beg for Likes

Having already tackled the problem of fake news, Facebook is ramping up its efforts to curb engagement bait. This being posts that ask for likes, shares, or comments. Just like clickbait, engagement bait is designed to turn users from passive observers to active participants. Initially, individual posts will be demoted from the news feed, but Facebook will then start penalizing the people, pages, and groups who employ these tactics. The idea is to stop people from gaming the system, using high levels of engagement to improve their standing on Facebook. Gaming Facebook’s News Feed Algorithm Engagement bait is any post…

Read the full article: Facebook Demotes Posts That Beg for Likes

It's only fair to share...Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedInPin on PinterestShare on RedditShare on StumbleUponDigg thisShare on TumblrPrint this page