Google: Anchor Text For Internal Links Do Matter

Some asked Google’s John Mueller if the anchor text you use for your internal links matter for Google. Of course, John Mueller responding suggesting it does. He said “Most links do provide a bit of additional context through their anchor text. At least they should, right?”

The reason I am highlighting this post on Twitter is not because Google is saying anchor text matters for internal links but rather someone would think the anchor text does not matter for those links.

I mean, it makes you wonder where people have been living?

Forum discussion at Twitter.

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