Editorial Reviews In Google Product Knowledge Cards

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Vlad Rappoport shared a screen shot on Twitter of Google now showing a spot in the product knowledge graph cards for “editorial reviews.” I can replicate it on my iPhone for a search on [max trainer m5].

Here is the carousel for those editorial reviews, which is below the image, pricing, and user reviews:

Here is a full size screen shot of the interface from the top until towards the bottom. As you can see, the organic results are really hard to find here:

That is 2,500 pixels down before I cropped it off at the bottom.

Forum discussion at Twitter.

Update: Later today Google posted about it on Twitter:

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