November 2017 Google Webmaster Report

I’d say the past month was a time where Google ramped up their testing of the mobile first index. In fact, they already rolled it out for a few sites they said. So we have a lot more around that below. We did see some algorithm updates and fluctuations, none of which Google confirmed, although they did say they plan on confirming some in the future.

Google killed off the first click free program for flexible sampling and is strongly encouraging schema use for paywalled content. Also Google changed how they show country specific search results a week or so ago.

On the SEO front, Google talked about improving vs pruning content, how AMP works with the mobile first index and hinted at off site signals they may be using.

Let’s not forget that Danny Sullivan became a Googler this month.

The ongoing WebmasterWorld thread is relatively quiet for the first couple days of November.

There is a lot but it was not one of those crazy months. Here are the stories I pulled out for the past month:

Google Algorithm Updates:

Google Mobile First:

Google Search:

Google SEO:

Google Search Console:

Google Local:

Google User Interface:

Google Misc:

Forum discussion at WebmasterWorld.

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