Google: There Is Value In Broken Link Building

Broken link building is when you find links that lead to broken 404ed pages and then ask those webmasters to update the link with a link to your page, which has up to date and relevant information. It is doing a service to the site that is linking to a dead link, which is bad for users. Plus, you are getting links to your own sites out of it.

Personally, I hate getting emails asking me to link to them because a link I am linking to is no longer active. I hate it. That is a personal thing.

But when Gary Illyes from Google was asked about this at a conference, he said there is value in still doing broken link building. He said that is assuming you “keep context in mind.”

Here is a tweet from Greg Gifford quoting Gary Illyes as saying that:

Forum discussion at Twitter.

This post was scheduled to go live today but was written earlier – I am currently offline today.

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