6 ways IoT will make local search for SMBs scalable

In an age of artificial intelligence (AI), the Internet of Things (IoT) may seem like yesterday’s news, but, of all the technologies currently developing, it has the greatest potential for near-term changes that affect local search.

While it remains murky how AI will benefit agencies, IoT is reaching a critical point in adoption and maturing to a stage where it provides actionable data. Or, as Brian Buntz with the Internet of Things Institute stated, “The IoT is about to shift into ludicrous mode.”

The growth of the IoT is spurred by decreasing costs of hardware, such as sensors, together with the ease and availability of wireless connectivity. IoT devices already outnumber smartphones by about four times, and growth is expected to accelerate further with Cisco estimates topping 50 billion devices by 2020. The amount of data generated by these devices is enormous.

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