4 (not so) ordinary conversion elements you may be abusing

The website conversion process starts with driving traffic to your site, but not just any traffic — it needs to be targeted traffic. That’s a small, but crucial, detail.

What’s the danger of “untargeted” traffic? Well, for one, it’s a huge waste of time and resources. And two, if the search engines are paying attention (and they are), the untargeted traffic leaving your site can have an impact on your search engine rankings.

Untargeted traffic is lose-lose.

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