5 ways to capitalize on Google Tag Manager

Google Tag Manager (GTM) has revolutionized the way we implement scripts and tags on websites. However, many marketers aren’t fully utilizing this tool or capitalizing on its potential benefits.

Here are five easy and impactful ways to use GTM. These tips will help you improve your analytics dashboards, your SEO results and your marketing automation programs.

1. Improve the accuracy of website traffic data

Marketers often need to identify and isolate various types of traffic in Google Analytics dashboards and reports. For example, many companies want to eliminate spam or internal (employee) traffic and visits from partners. Typically, they do this by using excluding filters in Google Analytics.

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