Bing Ads rolling out Dynamic Search Ads to US and UK

Advertisers in the US and UK can now run Dynamic Search Ads (DSA) in the Bing Ads platform. DSA support is available in the platform’s online interface today, and it will roll out to Bing Ads Editor throughout October.

How DSA works

DSA is an automated way of allowing Bing to serve ads to searchers without an advertiser having to specify certain keywords or landing pages to target. Bing’s organic crawling algorithm assesses content and then matches it to user queries based on what it perceives to be relevant to the searcher, driving them to the relevant URL.

This process is further automated by Bing dynamically generating the ad headline the searcher sees. When possible, it will include copy to address any real-time signals that might be useful, such as intent or location.

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