2017 growth hacks: Increase CTR by monitoring competitive offers

It is October — which means that the holiday buying frenzy is upon us. Advertisers will try to attract shoppers with enticing offers and promotions. To be competitive, you will need to stay up-to-date with the top offers in your category.

To give you a window into the kinds of things to consider, I segmented the top offers by category for September 24 through 30, 2017, using data from our company’s own software. Below, I’ll share what I learned.

Product listing ads

Overall, only 8.3 percent of all product listing ads (PLAs) have a “special offer.” This means that there is an absolutely huge open field for you to grow just by injecting an offer into your PLA ads. You can add the “special offer” tag to your PLAs using Google’s Merchant Promotion feature.

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