Moving to HTTPS? Don’t miss this unique opportunity!

Most SEOs have heard by now that moving web pages with forms to HTTPS is necessary to avoid being shown as “not secure” in Chrome 62.

Moving to HTTPS is a good step to take for a number of reasons, but there is also an unique SEO opportunity which is often overlooked — an opportunity that can significantly help your website with its SEO rankings, if done properly.

So, what is the opportunity? Moving to HTTPS will encourage Googlebot to recrawl most of your URLs. Googlebot has its own mechanism for determining and prioritizing which URLs to recrawl; however, when Googlebot detects a move to HTTPS, it tends to temporarily increase the crawl rate in an attempt to crawl as many URLs as possible within a short time frame. As such, this is a unique, one-time opportunity to improve your overall website’s signals in the Google Index.

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