SEO ranking factors: What’s important, what’s not

This week, Google celebrated its 19th birthday. A lot has changed in nearly two decades. Rather than relying primarily on PageRank to evaluate the quality of web pages, Google now uses a whole array of techniques to suggest a wide range of content in response to queries, from simple direct answers to multimedia audio and video files.

With loads of guesswork and assumptions, the debate about Google ranking factors is never-ending and evolves with every algorithm update. What’s on the rise, what’s on the decline, and what still works?

At SMX East, several sessions look closely at today’s most important ranking considerations. In SEO Ranking Factors In 2017: What’s Important, What’s Not, you’ll hear the results of comprehensive studies undertaken by Searchmetrics and SEMRush, which looked at millions of sites to determine what separated winners from losers. You’ll also hear a case study from Herndon Hasty, SEO for the Container Store, which battles with formidable competition from Amazon, Walmart and other e-commerce giants.

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