Yea, yea, yea, more of the same. Google is updating their search results, it is in flux, search results are shuffling around. But I only try to report it when the signals all seem to be higher than the normal day to day shuffles. I always see people complaining about changes in Google but when it reaches certain levels, that is when I decide to cover it.
The ongoing WebmasterWorld thread has a spike in complaints from webmasters and SEOs about ranking shuffles and the automated tracking tools also show huge changes. Here are some comments from the threads:
This week was the worst week we have seen from google since panda 4. With all other updates we gained traffic but this one hit us with >50%. Sales form google organics, adwords and Shopping ads are off by 95%.
We have seen the same. We’ve grown massively over the past few months and this week we have lost ranking from positions 2/3 to 5/6. Its impacted us dramatically.
I’ve noted some interesting changes in the SERPs this week. Too early to say what’s up, and it’ll have to settle before making a better assessment.
For info sites, I’ve seen recent good results by moving away from keyword structured pages to answer based content. Those pages got a jump in SERP inclusion.
I know a lot of people take these types of tools with a pinch of salt, but Algoroo and moz and showing big movements today in the US. In my experience, the UK usually follows. Hopefully its a reversal of what happened last week – because we’ve definitely been hit with something.
Here are some charts from the automated tools.
Advanced Web Rankings:
Did you notice major changes in your rankings or Google traffic in the past 48 hours?
Forum discussion at WebmasterWorld.