CSEs will compete head-on with Google Shopping in EU search results

Ads from Comparison Shopping Engines will start appearing in Google Shopping results on September 27, 2017.

In response to the European Commission’s antitrust ruling — and record $2.7 billion fine — against Google for favoring its own content, the search giant is making some changes to the way it handles Google Shopping results in the EU.

Starting today, Comparison Shopping Engines/Services (CSEs) such as Kelkoo, Shopzilla and Twenga will be able to run product listing ads in Google Shopping results as retailers do so currently.

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