Bing Ads & LinkedIn graphs integration underway, more in-market audiences available

 

Micorosoft has been pretty quiet about any concrete efforts to integrate LinkedIn and Bing data for advertisers, other than to essentially say, “be patient, it’ll come.” On Monday, Corporate VP of Microsoft Search Advertising Rik van der Kooi gave a little more color to those plans during a speech at Advertising Week in New York City.

Additionally, the company outlined ways in which Microsoft (and Bing Ads) continues to integrate artificial intelligence into its search offerings, including support for conversational search.

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