How long does it take to deindex low-quality or thin content published by accident? [case study]

SEO Monsters

I had an e-commerce company reach out to me earlier in the year for help. They wanted to have an audit completed after making some important changes to their site.

As part of our initial communication, they prepared a bulleted list of changes that had been implemented so I would be aware of them before analyzing the site. That list included any changes in rankings, traffic and indexation.

One of those bullets stood out: They had seen a big spike in indexation after the recent changes went live. Now, this is a site that had been impacted by major algorithm updates over the years, so the combination of big site changes (without SEO guidance) and a subsequent spike in indexation scared the living daylights out of me.

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