Anatomy of a Google search listing

Are you looking to dominate in Google search results?

Your strategy needs to involve more than keyword research and a savvy AdWords campaign. In order to make the most of your Google presence, you need to craft a search result that entices users to click through to your web page. This is a crucial yet often-ignored aspect of SEO.

Believe it or not, small changes to your Google listing can make a big difference when it comes to click-through rate. Here is a detailed guide to better understanding a basic Google search listing.

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