What SEOs need to know about Baidu in 2017

The first half 2017 was stressful for Baidu, which witnessed a recession in active advertisers and stagnant revenue. Nonetheless, we see the search giant putting a huge amount of resources into AI and into building China’s web ecosystem.

If you are in the business of inbound marketing to the Chinese market, this article is for you. I have wrapped up the most significant updates and tips officially given by Baidu Webmaster Tools (BWT) in the list below. Ready? Let’s get started.

Baidu MIP ramping up

Mobile Instant Pages (MIP) have reached several milestones in the first six months of 2017:

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