The YouTube Ads perk you didn’t know existed

It should be no surprise to anyone that online video consumption has exploded in the last five years. YouTube is the second most trafficked site globally, according to Alexa rankings (behind Google Search, of course), and it has over 1 billion active users on the platform. That’s roughly one-third of all internet users around the world. One-third!

With all that growth and activity, businesses are quickly realizing the advantages of using online video as a means of marketing their services to a targeted audience of their choosing.

The problem is, creating a polished video to attract new business isn’t the easiest thing in the world to do, and there’s data to back that up. According to Buffer’s 2016 Social Media Report, a whopping 83 percent of marketers said they would like to create more video content if time, money and resources were no obstacles.

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