AMP links at large: What’s a publisher to do?

AMP critics and advocates alike have welcomed the news that the Safari browser in Apple’s iOS 11 will use canonical URLs when sharing mobile content — even when the page the sharer is seeing is an accelerated mobile page (AMP).

Google’s AMP Project tech lead, Malte Ubl, noted on Twitter and elsewhere that Google had been asking Apple and others to make the change. In a Hacker News discussion forum, Ubl wrote:

Just wanted to clarify that we specifically requested Apple (and other browser vendors) to do this. AMP’s policy states that platforms should share the canonical URL of an article whenever technically possible.

Malte Ubl, Google’s AMP Project tech lead

Opinions may vary on the benefits and downsides of AMP, but both sides seem to agree unintentional sharing of AMP links is not ideal.

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