Amazon vs. search: Why you shouldn’t put too many eggs in one shopping basket

No matter where they’re located or what market they serve, retailers around the globe have questions about how consumers use search and Amazon.

At Bing (my employer), we’ve found that retailers — regardless of size — ask us about the same three things:

  1. Where do consumers look for products online?
  2. How do users behave differently on search vs. Amazon?
  3. Can my search and Amazon channels benefit each other?

The answers are likely to surprise you.

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