A search marketer’s view of Facebook’s advertising platform

I’ve been doing some work recently for a non-profit working on hurricane relief in Texas, TeamRubiconUSA. I consider myself mostly a paid search guy, but amidst a pretty chaotic week, I’ve found myself helping out running paid social campaigns on a variety of platforms, including Facebook Ads. As the old saying goes, “When the enemy comes over the hill, even the cook picks up a rifle.”

This has been a golden opportunity to take some notes from the perspective of a paid search guy who’s been thrown into the world of paid social. If the Facebook Ads team is listening, here are some thoughts about various annoyances — all of which, if solved, would translate directly to more rapid campaign creation, not to mention money spent by Facebook advertisers.

So, with no further ado, here are my initial reactions to being immersed in the various Facebook Ads interfaces.

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