Fake news! How to recognize bad advice in link building and SEO

I like to joke that whenever Moz publishes an article about links, half my clients immediately email me about it. But that’s really not too far from the truth! People with big audiences have a lot of power.

But people can make mistakes — even people with strong expertise in a subject — so you do need to be careful trusting information without backup sources. In my opinion, the best thing about Moz is that in the comments, people will call you out, ask questions and offer alternative points of view.

People will also call you out on social media, but I’ve noticed that it doesn’t always happen with smaller sites that have smaller audiences. If an individual is writing on his or her own blog and just getting started, especially if that blog doesn’t allow comments, the writer can say lots of untrue things and no one will even notice — other than maybe your poor client.

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