Google AdWords’ automated ad suggestions test is getting a reboot

Earlier this year, Google launched a beta test that automatically launched machine-generated ads in a small set of AdWords accounts. The lack of control in that test wasn’t particularly well-received. Now, Google is giving it another shot, with some adjustments aimed at addressing advertiser concerns.

A limited number of advertisers in the US and the UK began receiving emails about the ad suggestions beta last week. Like the earlier test, the system takes into account several factors when generating new ad variations, including content in existing ads and ad extensions and landing pages to identify ad content that could drive the best ROI.

What’s changed this time?

A couple of things are different this time around:

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