Google: Duplicate Content Elimination

There is a number of interesting questions and answers around how Google handles removing or hiding or filtering duplicate content from the search results. Does it happen during the indexing process or during the query process or both?

Gary Illyes from Google said on Twitter that the topic might be worth doing a blog post on, and I think he or someone at Google should. Duplicate content is a topic that is always on the mind of webmasters, publishers and SEOs and a topic we have covered here probably over a hundred times.

Understanding how Google handles duplicate content, duplication, etc throughout their search engine process, from indexing to serving search results – can be useful.

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