6 considerations for choosing a live chat solution

In a recent report, 45 percent of US online consumers say that they like having a chat invitation appear to help answer questions when they’re doing online research or making a purchase. It should come as no surprise that increased engagement between agents and customers leads to higher conversion rates and increased purchasing.

When exploring your live chat options, it’s important to understand that not all chats are created equal. The difference between a “smart” chat engagement versus a generic chat engagement can be the difference between a customer completing a purchase or abandoning your website.

This white paper from MarketLinc highlights the six key considerations you should take into account when planning to implement live chat software on your e-commerce website.

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