Why microsites aren’t always ideal for SEO

The question of whether or not to utilize microsites is an interesting topic of discussion for SEO.

On the one hand, microsites allow organizations to segment information and focus a site clearly on one topic. For instance, it’s not uncommon for an organization or association that hosts conferences to have a separate conference-focused website for registration and information aside from the main organization website (as Search Engine Land does with the SMX conference site). Or, if you own several car dealerships, you may want or need to have a separate website for each dealership location.

There are definitely times when having separate sites makes sense from a brand perspective. But there are also several reasons you may want to reconsider splitting your website into multiple microsites. Following are some potential SEO issues that can result from implementing microsites.

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