Evaluating PPC talent, part 2: The test

Previously, we discussed how to find good PPC candidates for your particular company, but now it’s time to evaluate those candidates.

It comes down to this: You’ve held dozens of interviews with candidates almost impossible to tell apart. They all have similar credentials. They’ve worked in the right industry or environment, have used similar tools to what your paid media team uses and didn’t hesitate to answer your questions. But what’s next?

The technical assessment of your PPC hire may be the thing you’ve most overlooked, and it can often lead to a complete disaster.

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