5 mindset mistakes you may be making when it comes to SEO

Recently, I’ve been reading a lot about different approaches to page speed optimization.

During this process, I stumbled onto some older posts on the topic, including an old blog post on the topic from Matt Cutts, Google’s former head of webspam. As I got to the comment section, I remembered how intently SEOs used to read Matt Cutts’s blog. The comments on those posts always revealed a lot about how people thought about Google and SEO.

As with most areas of life, lots of people had reasonable questions like this:

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