Is your marketing organization ready for martech?

If you’ve worked in marketing for longer than six months, chances are you’ve seen how technology changes the way we do things. And at an increasingly rapid pace.

I’m not talking about updates to social media feed algorithms, or new search advertising options, or the improvements in email automation. (How about that Marketo outage last week to prove how reliant we are on marketing technologies?)

I’m talking about how technology is fundamentally changing the way our marketing organizations are set up, how we communicate within them, and how they relate to other functional areas within the organization.

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