Breaking news: When AMP goes through the roof

The audience for Accelerated Mobile Pages (AMP) has been growing steadily over the past year, from single-digit to low double-digit percentages of traffic for many websites.

Beneath that topline number is an interesting trend: For many news publishers, certain viral and breaking stories are now consumed mostly in AMP format. And on a huge news day, AMP can be a large slice of a publisher’s overall web traffic.

In those defining moments, a fast and full-featured AMP experience can help a publisher put its best foot forward.

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