Bing Ads now shows potential conversion impact with budget suggestions

Bing Ads advertisers that have the Universal Event Tag (UET) implemented may now see estimated conversion impact when looking at budget suggestions in their accounts.

In addition to click, impression and spend estimates, search marketers will see estimated changes in conversions with a campaign budget adjustment on the Opportunity tab in the Bing Ads web UI.

Clicking on the “View” option in a budget suggestion will open up what Bing Ads calls the conversion landscape. Advertisers can see conversion estimates based on various budget recommendations or their own budget value.

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