Not ad creep: Images labeled ‘Product’ in Google Images part of new badges markup

This article has been updated with corrections.

Users searching for products on Google Image search will now notice that sometimes images appearing at the top of the results are labeled with a “Product”. This is part of the new badge markup Google introduced earlier this week. They look a lot like ads, and I mistook these for ads, too, when first reporting on this.

The images appear with a tag icon and “Product” label in the bottom left corner at the top of the organic image results. You can see them in this tweet from Jonathan Ellins, head of insights at Hallam Internet Ltd. who noticed them Thursday, and is also appearing in the US. Note that the Shopping ad carousel does not appear on Image results in the UK at this time as it does in the US.

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