How to test (and perfect) nearly everything in PPC

PPC (pay per click) is a key component of many online marketing campaigns. And while it can drive significant revenue, it’s also one of the most expensive ongoing costs in a campaign. Therefore, it’s key that you test your ads regularly, to make sure you aren’t letting any conversions slip through the cracks.

Testing and optimizing is an important part of our job as digital marketers. And I’m not just talking about perfecting your ad copy.

At SMX London earlier this year, I gave a talk on how we design and implement tests at Crealytics for both Text and Shopping ads.

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