With all my focus around the negative news (which I tend to focus on a lot) with Danny leaving and Matt McGee leaving Search Engine Land as well – the amazing news around the new leaders of Search Engine Land have somewhat got brushed under the rug.
The announcement was made a week or so ago that Danny Sullivan’s replacement is Michelle Robbins and Matt McGee’s replacement is Ginny Marvin. Both are personalities who have been in our space for a long long time and both are incredibly respected and looked up to in our industry.
Michelle Robbins has been with Search Engine Land and the parent company, Third Door Media since its inception. Early on, she was working closely with Danny, myself and the other writers to help direct the content direction before moving into a full technology role at the company. Now she is back leading the direction of the content as the new SVP of content and marketing technology.
The cool part with Michelle is that she is so humble but at the same time, one of the most knowledge people in the space. She has the community connection with the industry, she has the extreme technical knowhow to not just understand technical SEO but also implement it and she is wicked smart. I’ve been working with her for years and years since we both joined Search Engine Land. I remember when she made a decision to leave our editorial communication channel, I was super bummed and when she came back, I was super excited.
Michelle Robbins has the vision and work ethic to help the properties grow and grow and remain the single authority in the space.
Here are some tweets from the public setting around her new role:
— Aleyda Solis (@aleyda) July 14, 2017
— Emily Grossman (@goutaste) July 14, 2017
— Andrew Shotland (@localseoguide) July 14, 2017
— Kristy Bolsinger (@kristy) July 15, 2017
— Gianluca Fiorelli (@gfiorelli1) July 15, 2017
— Marcus Tandler â° (@mediadonis) July 15, 2017
— Barry Adams (@badams) July 15, 2017
Thanks so much, fellow Amazons! pic.twitter.com/SsAZz0RX71
— MichelleRobbins (@MichelleRobbins) July 15, 2017
Plus there is a huge Facebook thread which is somewhat private around how excited the community is around her new role.
Ginny joined Search Engine Land years ago and has become an authority on paid search. She has won recognition after recognition in the space as being a thought leader in paid search. She has been promoted to the Associate Editor position, taking over many of Matt McGees daily tasks.
In fact, today she was ranked a top PPC expert again this year!
Ginny Marvin does most of the SMX keynotes around paid search topics. She is incredibly well spoken, detailed, thought provoking and the awesome part is that she can get into the weeds of the ad platform settings like no other. Being able to practically master a platform, write about it and speak about it to both experts on novices is a true true skillset.
Congrats to hard-working @GinnyMarvin who becomes Associate Editor to help guide daily coverage. Ginny’s a super-sharp reporter & analyst.
— Danny Sullivan (@dannysullivan) July 14, 2017
Thx Barry, I’ll miss working with you both. And Ginny, congrats on the well-deserved promotion!
— Matt McGee (@mattmcgee) July 14, 2017
Thx Matt & Barry. It’s been such an honor to work w you these past 4+ years, Matt. Enjoy a well-earned siesta!
— Ginny Marvin (@GinnyMarvin) July 14, 2017
It is an honor to be working with such a talented team and I am super excited for the future of the properties and Search Engine Land.
Forum discussion above on Twitter.