After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnant

Microsoft reported search advertising revenue increased 8 percent year over year, growing by $124 million, in its quarterly earnings report released Thursday.

Taking traffic acquisition costs (TAC) out of the equation, search advertising revenue was up 10 percent year over year in the fourth quarter of its fiscal year, which ended June 30, 2017.

The company said the bump in search revenue was the result of higher search volume and improved revenue per search on Bing.

It's only fair to share...Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedInPin on PinterestShare on RedditShare on StumbleUponDigg thisShare on TumblrPrint this page

Leave a Reply

Your email address will not be published. Required fields are marked *