How to bring your potential customers back with retargeting

Retargeting is a pretty big deal these days. In fact, AdRoll reports that over 80 percent of marketers ran retargeting ads last year.

And really, that’s no surprise.

As a business, there’s nothing quite so frustrating as a potential customer who comes to your site, pokes around a bit… and leaves. So, it’s natural that we would want to get our ads back in front of these people, hoping that they’ll come back and actually convert this time.

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