Google Search Analytics Report Updated To Better Account For Lower Position Results

The other day, I reported that many webmasters were noticing a decline in their average position metrics in the Google Search Console Search Analytics report. We thought it was a bug, but Google has now told us it is a feature change.

Going forward from July 14, 2017, the metrics may look different because of how Google measures the search results in the lower positions. Google updated the data anomalies page to say they made an “incremental improvement in Google’s logging system now provides better accounting for results in lower positions.” Google explained that “this change might cause increase in impressions, but also a decrease in average positions.”

Of course, with any of these reporting changes, it has zero impact on your real rankings. Google explained “this change only effects Search Console reporting, not your actual performance on Google Search.”

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