Merkle: Google paid search spend up 23% in Q2, thanks to non-brand text & shopping ads

In the US, Google saw second-quarter search ad spend grow around 20 percent from the same period last year, in keeping with what we’ve observed in previous quarters. Meanwhile, Bing and Yahoo recovered from Q1, and shopping ads on all engines have begun to account for still more click share among retailers. Those are among the findings in Merkle’s Q2 2017 Digital Marketing Report released this week.

Non-brand search driving growth on Google

Overall, Google search spend increased 23 percent year over year in Q2 2017, which represents a faster rate of growth than the company saw in Q1, when the year-over-year figure was 21 percent. Clicks were up 18 percent from the same period a year ago, and CPCs were flat.

Non-brand PLAs and non-brand text ads were responsible for driving Google’s growth in Q2. Overall, non-brand ads saw 30 percent growth in ad spend and a 26 percent lift in clicks year over year for the quarter.

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