Google: No SEO Benefit To Adding Trust Seals To Your Site

Google’s Gary Illyes confirmed on Twitter that Google doesn’t have a ranking signal that looks to see if a site has a trust seal on it and then gives the site a ranking benefit for having one.

This is a topic we covered before asking if trust seals help with SEO and specifically does BBB accreditation help with local SEO. Now we have a Googler confirming the answer is no, it does not help.

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