The Secret Behind Online Dating is Data

Online dating has come a long way in a relatively short amount of time. Once regarded as a less-than-admirable way to find a date, it has now become firmly embedded in our collective consciousness. There once was a time that you would only hear mention of online dating through shielded whispers. Now, having a friend tell you they are going on a date through OKCupid, eHarmony, or even Tinder is a regular occurrence. Some of this change has been down to how we use the internet — embedded into our lives through work, smartphones, and social media. As the online…

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