Google Can’t Get Away From PageRank, Blame Moz Domain Authority

For years and years, Google has been trying to get away from having webmasters and SEOs focus on their PageRank score. They finally killed off toolbar PageRank a year ago but now, time and time again, people are selling “domain authority.”

Domain authority is a Moz metric, not a Google metric. People keep on asking Google about it, and Google keeps saying there is no such thing at least in their algorithms around a Moz metric.

Now, we have Neil Patel, a well known marketer, post a video on YouTube named Why Domain Authority is More Important Than PageRank. In short, his rational is that because we don’t have a PageRank score that is updated, we need to measure our web pages based off of some metric that is updated. So why not use domain authority from Moz?

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