Key notes on optimizing for voice search: Conversation, content and context

Voice search, the topic that is on the virtual tip of every marketer’s tongue, currently accounts for one out of every five Google mobile searches — and that number is expected to grow over time as digital assistants and smart home devices become more commonplace. For the modern-day SEO, the shift from manual text queries to voice commands has been subtle over time, but the potential impact over the next few years could be game-changing.

To prepare for the voice search revolution, it is essential that marketers understand the difference between market growth and consumer adoption, the nuances of conversational search and natural language and the role that AI and machine learning play in SERP responses. Just as with any emerging trend in our industry, it is important to plan now to ensure you stay one step ahead of the search curve.

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