AMP for Advanced SEOs: SMX Advanced insights

At the SMX Advanced conference in Seattle this year, Ranna Zhou from Google, Scott Sala from iProspect and Paul Shapiro from Catalyst all took deep dives into Accelerated Mobile Pages (AMP). In today’s post, I’m going to share some of the great information that they provided on the topic.

AMP’s expanding ad coverage

Ranna Zhou, Google product manager for AMP, was the first to speak. She talked about AMP ads. This is an important topic because the monetization of AMP has been one of the big concerns about it from the very beginning. She shared some interesting data about AMP ads.

First up was some market data. There are already more than 2 billion AMP pages that have been implemented across more than 900 domains. More and more companies are coming on board, too. Some new partners include Yahoo Japan, Baidu, Sogou, Tencent Qzone (640 million active monthly users) and Weibo (313 million active monthly users). Zhou also shared one case study, for Ali Express, which reported a 10.5 percent increase in conversions and a 27 percent increase in conversion rate on their site.

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