How to determine if that ‘free audit’ solicitation email is legit

One of my small business clients forwarded an email to me with the question, “Do I want this no-obligation audit?”

I stand behind the work I do, so I have no qualms if a client wants to use tools, or even reports, from other agencies to see how their websites stack up to the competition.

But in this case, as soon as I saw the email my response was, “AAAEEE! No, don’t do it!” Why? Because it was one of those spam/scam-type emails.

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