AdWords Editor’s new custom rules let you quickly see what’s missing in your accounts

Google really wants advertisers to adopt their best practices. The latest version of AdWords Editor, version 12, has a whole new section to show you where you’re not complying, along with some other new features.

Custom Rules

The new “Custom Rules” section can be found in the left navigation pane in AdWords Editor (AWE). It will report on warnings for not having at least four sitelink or callout extensions, using manual bidding, not having search audiences assigned to campaigns, not having conversion tracking set up and more. And if it wasn’t clear yet that Google really, really, truly wants advertisers to quit it with the basic A/B ad testing, there’s a built-in custom rule to show you how many ad groups have fewer than three ads.

Below is a screen shot showing the list of built-in custom rules. They will show up even if there are no violations, just with a “0” in that column.

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